Why trade mark protection is not just for big business

Why Trade Mark

Why you should consider a trade mark

Trade mark protection is not just for big businesses it’s for all businesses.

The reputation and goodwill of your business could be compromised if a competitor uses a trade mark that is the same or similar to the goods or services offered by your business.

A poorly chosen trade mark may infringe the rights of another registered owner. That owner may be anywhere in Australia and they could take action to prevent you from using the trade mark in your name, logo, label or packaging (for example). Re-branding can be costly and confusing to the consumer.

Whether you have an existing portfolio that requires management or need to get started with a strategy for protecting your brand we can manage all your trade mark needs.
"It costs very little to protect your intellectual property but failure to do so can cost a great deal."

Here are a few other reasons:

  1.  A trade mark is one of the most important business assets.  It is the name, logo or design that consumers recognise and use to distinguish your products or services from those of your competitors.
  2.  Registering a trade mark makes it easier and less costly to prevent others from using your business identity.   Use of your trade mark, brand or business identity can lead to confusion for your customers and damage your reputation.
  3.  Registration of a trade in Australia mark gives the owner the exclusive rights to its use in Australia.
  4. A registered trade mark may be used to prevent the importation of infringing foreign goods.
  5. A registered trade mark is property and can be licensed or sold.

Protect Your Intellectual Property

Let us tell you how

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