Why you should consider a trade mark
Trade mark protection is not just for big brand businesses like Cadbury, Red Bull or Apple. Most business have a registrable trade mark which consumers identify with that businesses goods or services.
We work with all types of businesses, big and small. We work directly with clients and from behind the scenes of other advisors and agencies. Whether your business or your client’s business is starting out, expanding or developing export markets we can help with every stage.
The reputation and goodwill of your business could be compromised if a competitor uses a trade mark that is the same or similar in respect of goods or services offered by your business.
A poorly chosen trade mark may infringe the rights of another registered user. That user may be anywhere in Australia and they could take action to prevent you from using the trade mark in your name, logo, label or packaging (for example). Re-branding can be costly and confusing to the consumer.
Whether you have an existing portfolio that requires management or need to get started with a strategy for protecting your brand we can manage all your trade mark needs.
Brand / marketing agencies
We can work together to ensure your client's proposed mark, branding, packaging or even slogan is available for use in Australia and other jurisdictions before you design that fabulous logo, branding or corporate image. We can work either face to face with clients or from behind the scenes.
Australian trade mark law protects the first user of a trade mark as is the case with some of our trading partners, however, there are many countries that protects the first to register. We are experienced with International trade mark applications and foreign direct applications in most countries. Associates all over the world who will help us to protect your brand prior to export and avoid a costly mistake. It is important to talk to a trade mark professional about your business' trade marks and brand as part of preparations for exporting goods or services.
Law firms can assist every aspect of their commercial client's needs without worrying about not having a trade mark specialist in house. Contact us to discuss how we can work together to advise your clients of their trade mark rights and assist them with protecting their brand.
"It costs very little to protect your intellectual property but failure to do so can cost a great deal."